Frame the problem
We start with the commercial goal, account reality, offer, and measurement limits—not a channel shopping list.
Independent paid media studioStrategy + execution
Paid media,
designed to perform.
We plan, launch, and operate measurable advertising programs for teams that value clear thinking and accountable delivery.
See how we workFrom first brief to weekly decisions
- 01Media planning
- 02Campaign operations
- 03Measurement design
- 04Creative iteration
Our approach
The work is a system,
not a set of tricks.
Method / 004Design the system
We define campaign structure, controls, creative inputs, tracking, and the decisions each report must support.
Operate the work
Builds, checks, pacing, search terms, experiments, and changes are handled by practitioners and documented.
Close the loop
We turn evidence into the next action: hold, cut, expand, repair, or test—without hiding uncertainty.
What we do / 01—04
Strategy that survives contact with the account.
Our engagements connect planning and daily operations. The person thinking about the system stays close to the person making changes.
Explore servicesMedia architecture
Account structure, channel roles, budget logic, audience and keyword strategy, launch sequencing.
Campaign management
Build, QA, pacing, query and placement review, bid and budget changes, issue response.
Measurement & reporting
Conversion definitions, tracking review, decision-ready reporting, and honest interpretation of signal quality.
Creative iteration
Message frameworks, asset briefs, test plans, and performance feedback that creative teams can use.
Operating principle / 002
Clear account access.
Clear economics.
Clear decisions.
How we protect the working relationship
Control should never depend on mystery.
DesignAndDeliver LLC is an independent advertising services company. We work in client-authorized accounts, document material changes, and keep platform media costs distinct from our fees unless a signed scope says otherwise.
- A separate advertising account for each client
- Client-authorized access and least-privilege permissions
- Media spend kept distinct from service fees
- No guaranteed placement, revenue, or return claims
Internal operations tooling / Google Ads API
Automation supports the operator. Accountability stays human.
DesignAndDeliver uses an internal Google Ads operations tool to support campaign creation and management, performance reporting, and keyword and recommendation research for accounts that clients authorize us to manage.
Authorized operators only
The internal tool is used by authorized DesignAndDeliver personnel. Clients, the public, and unrelated third parties do not receive login or programmatic access.
Account-specific access
Each advertiser remains in its own Google Ads account. Access is granted for an agreed scope and can be changed or revoked by the account owner.
Human-reviewed changes
Automation supports campaign operations and reporting. Material changes are initiated or reviewed by an authorized operator and documented.
No resale or wrapper access
Google Ads data is not scraped, sold, or exposed through a public SaaS product, third-party API, proxy, or wrapper service.
Responsible operations / data
Google Ads data, handled on purpose.
We use Google Ads account data only to perform client-authorized campaign services, operate and secure the internal tool, and meet applicable contractual, legal, and platform-policy obligations.
Operating methods / Insights
Latest insights
All insightsGoogle Ads Account Structure: A Practical Framework
Design a Google Ads account structure around business goals, product lines, budgets, and regions, with a practical checklist for marketing teams.
Read insightSearch Terms Report Review: A Weekly Workflow
Build a weekly search terms report review with query categories, careful negative keyword decisions, a change log, and a repeatable team checklist.
Read insightConversion Tracking Audit: A Practical Checklist
Run a conversion tracking audit that connects business definitions, Google Ads settings, tag checks, and CRM imports to a clear repair plan.
Read insightGood work starts with a clear problem.